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Data driven decision making: Everybody wants it, here are the reasons behind why few gets it

In today’s business world, digitization is seen as the key to success. And with digitization comes data & technology. That’s why businesses that want to become data-driven invest heavily in data infrastructure technology. Unfortunately, technology alone can’t make an organization data-driven overnight. It is just an enabler, not the solution to all your problems.

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Featured on Forbes: Rising Consumer Demand: Is your brand ready?

A lack of transparency about the manufacturing process of a product is increasingly on consumers’ minds. A recent survey from BCG [https://www.bcg.com/en-nl/publications/2020/pandemic-is-heightening-environmental-awareness] revealed that, since the pandemic crisis, consumers’ agendas have increased and are more focused than ever on health and safety and

How to fail fast, is this a fad?

How to fail fast, is this a fad?

Every day, we are exposed to some phrases that people use to show off rather than actually realize. “Fail fast” is one of those. Many people (especially executives) use this phrase daily, in their meetings, speeches, keynotes. Just look on LinkedIn; it appears in the posts, quotes, recommendations they give

Innovation drives growth (but requires more than just burning money)

Innovation drives growth (but requires more than just burning money)

Nearly three out of four executives agree that the changes brought about by COVID-19 will present a big opportunity for growth. But only 21% have the expertise, resources, and commitment to successfully pursue that growth. As I read those numbers in a McKinsey report, one thing immediately crossed my mind: