Consumer

Going straight to the source: Why CPG businesses must make first-party data their digital priority

Going straight to the source: Why CPG businesses must make first-party data their digital priority

๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐ž๐ฌ ๐ฆ๐ฎ๐ฌ๐ญ ๐๐ž๐ฉ๐ฅ๐จ๐ฒ ๐ญ๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ ๐š๐ง๐ ๐ž๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐ญ๐จ ๐œ๐จ๐ฅ๐ฅ๐ž๐œ๐ญ ๐š๐ง๐ ๐›๐ฎ๐ข๐ฅ๐ ๐ฆ๐จ๐ซ๐ž ๐Ÿ๐ข๐ซ๐ฌ๐ญ-๐ฉ๐š๐ซ๐ญ๐ฒ ๐๐š๐ญ๐š, ๐ฐ๐ข๐ญ๐ก ๐š๐ฆ๐›๐ข๐ญ๐ข๐จ๐ฎ๐ฌ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž-๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง ๐ญ๐š๐ซ๐ ๐ž๐ญ๐ฌ. ๐…๐ข๐ซ๐ฌ๐ญ-๐ฉ๐š๐ซ๐ญ๐ฒ ๐๐š๐ญ๐š ๐ง๐ž๐ž๐๐ฌ ๐ญ๐จ ๐œ๐จ๐ฏ๐ž๐ซ ๐ฆ๐จ๐ซ๐ž ๐ญ๐ก๐š๐ง ๐Ÿ•๐Ÿ“% ๐จ๐Ÿ ๐š ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ฒโ€™๐ฌ ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐ฌ ๐ญ๐จ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ๐Ÿ๐ฎ๐ฅ๐ฅ๐ฒ ๐ก๐ž๐ฅ๐ฉ ๐ญ๐จ ๐ ๐ซ๐จ๐ฐ ๐ซ๐ž๐š๐œ๐ก ๐š๐ง๐ ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง ๐ฌ๐š๐ฅ๐ž๐ฌ.
Baris Kavakli