Consumer

Featured on Forbes: Transparency Is No Longer An Option; It’s A Must

With growing concerns around food safety, ethical sourcing, data security, and environmental impact, consumers want to know more than ever before about the products they buy. Though becoming a transparent business might seem like a momentous undertaking, there are plenty of ways to showcase your business practices to satisfy the consumer need for transparency while giving your company a reputation boost, too.

Read further on Forbes

Featured on Forbes: Rising Consumer Demand: Is your brand ready?

A lack of transparency about the manufacturing process of a product is increasingly on consumers’ minds. A recent survey from BCG [https://www.bcg.com/en-nl/publications/2020/pandemic-is-heightening-environmental-awareness] revealed that, since the pandemic crisis, consumers’ agendas have increased and are more focused than ever on health and safety and

Going straight to the source: Why CPG businesses must make first-party data their digital priority

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐦𝐮𝐬𝐭 𝐝𝐞𝐩𝐥𝐨𝐲 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐜𝐨𝐥𝐥𝐞𝐜𝐭 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐦𝐨𝐫𝐞 𝐟𝐢𝐫𝐬𝐭-𝐩𝐚𝐫𝐭𝐲 𝐝𝐚𝐭𝐚, 𝐰𝐢𝐭𝐡 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞-𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐚𝐫𝐠𝐞𝐭𝐬. 𝐅𝐢𝐫𝐬𝐭-𝐩𝐚𝐫𝐭𝐲 𝐝𝐚𝐭𝐚 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐜𝐨𝐯𝐞𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝟕𝟓% 𝐨𝐟 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐡𝐞𝐥𝐩 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐫𝐞𝐚𝐜𝐡 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧 𝐬𝐚𝐥𝐞𝐬.

Featured on Forbes: 4 Key Pillars to Success in Converting Data to Value

I've been asked multiple times what are the most important factors that impacts the implementation of data driven decision making within organisations. In this Forbes link [https://lnk.kvkl.me/ForbesData], I tried to summarise the 4 key pillars of converting data to value. You can also follow

Read next