Making the most of your online marketing activities is becoming increasingly difficult. Today, third-party cookies require implicit consent. That’s changing next year. Then the data owners — the consumers — will have control over their own data. This offers FMCG brands the opportunity to build a new, better relationship with their
“Cloud payback: Everyone wants it.” That’s a headline I read in PwC’s current US Cloud Business Survey. It really struck me, because while I was reading the report, it dawned on me: we all want cloud payback, but we clearly aren’t getting it. In fact, the report
The telecommunications industry is being heavily disrupted by technology startups. 5G has arrived and the COVID-19 pandemic has changed the way we work and consume media. So industry needs to innovate and transform to expand its activities back into the services market. The way I see it, integrating competing startups
𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐦𝐮𝐬𝐭 𝐝𝐞𝐩𝐥𝐨𝐲 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐜𝐨𝐥𝐥𝐞𝐜𝐭 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐦𝐨𝐫𝐞 𝐟𝐢𝐫𝐬𝐭-𝐩𝐚𝐫𝐭𝐲 𝐝𝐚𝐭𝐚, 𝐰𝐢𝐭𝐡 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞-𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐚𝐫𝐠𝐞𝐭𝐬. 𝐅𝐢𝐫𝐬𝐭-𝐩𝐚𝐫𝐭𝐲 𝐝𝐚𝐭𝐚 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐜𝐨𝐯𝐞𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝟕𝟓% 𝐨𝐟 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐡𝐞𝐥𝐩 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐫𝐞𝐚𝐜𝐡 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧 𝐬𝐚𝐥𝐞𝐬.
In today’s business world, digitization is seen as the key to success. And with digitization comes data & technology. That’s why businesses that want to become data-driven invest heavily in data infrastructure technology. Unfortunately, technology alone can’t make an organization data-driven overnight. It is just an enabler, not
A lack of transparency about the manufacturing process of a product is increasingly on consumers’ minds. A recent survey from BCG [https://www.bcg.com/en-nl/publications/2020/pandemic-is-heightening-environmental-awareness] revealed that, since the pandemic crisis, consumers’ agendas have increased and are more focused than ever on health and safety and
Every day, we are exposed to some phrases that people use to show off rather than actually realize. “Fail fast” is one of those. Many people (especially executives) use this phrase daily, in their meetings, speeches, keynotes. Just look on LinkedIn; it appears in the posts, quotes, recommendations they give